A free planning platform built on a concrete market gap: the average student-to-counselor ratio in Texas is 457:1, so most students make the decisions that shape their college applications without any individual guidance. My High School Timeline turns that guidance into a product — a personalized timeline of the deadlines and decisions that matter, year by year.
- Defined the positioning, feature set and pricing model — free, no ads, no upsells, no sensitive data collected
- Segmented the audience (incoming freshmen, transfers, international students) and built a different timeline for each
- Designed and shipped the landing site and web app hands-on, with no engineering budget
- Run a YouTube channel as the main acquisition channel, producing short-form student advice
- Recruited the first pilot cohort — Round Rock HS, Spring 2026 — to validate with real users before scaling
- Wrote the messaging for both audiences: students, and parents new to the US school system